How to write a blog post that deserves significant engagement and final conversion? How you can weigh out the ability gap between your content and ideally perfect content?
A blog post is like a super vehicle made of helpful content to the audience that bears the message of the problem and solution. And its outreach, engagement, and conversion entirely depend on how you write the blog post that appeals.
Since every blogger strategically designs a potential message in her/his blog post that seeks a conversion or at least quality engagement for better click-through-rate (CTR).
Whether it has a call-to-action (CTA) text or button followed by a clear message about the product or service that represents a solution to the issue - it's very few readers might take their final actions.
In one of the earlier posts, I wrote about blogging success on a profitable niche. It's another side of same coin though. In this blog post, I'm showing you the easy processes of how to create delicious content and connect it with the super audience that can earn more sales from the blog post.
How to Create A Blog Post That Can Sell
Give a dive into the processes to explore the definitive to-dos for a blog post or content excellence:
1. Know Your Target Audience
If you want to write a blog post that sells, you need to know your target audience. Only then can you craft a message that appeals to them. Every business has a target audience, and your blog post should be no different. Who are you trying to reach with your writing? This is an important question to answer before you start crafting your blog post.
H3: Who Are You Writing for?
Before you can start writing compelling copy, you need to know who your target audience is. Without this information, you’ll be writing in the dark, and your chances of success will be slim.
Your target audience is the group of people who are most likely to buy your product or use your service. To find out who they are, you need to consider various factors such as age, location, gender, interests, and so on. Once you have a good idea of who your target audience is, you can start creating content that appeals to them.
Here’s an example:
Let’s say you run a fitness blog and you want to write a post about how to get in shape for summer. Who is your target audience? Well, it could be anyone who wants to get in shape for summer, but let’s narrow it down further. Let’s say your target audience is women aged 25-35 who live in the city and work full-time. Now we’re getting somewhere!
Once you know your target audience, you can start thinking about what sort of content will appeal to them. In our example above, we might write a post with tips on how to fit exercise into a busy lifestyle or how to eat healthy on a budget. If we want our post to resonate with our target audience, we need to make sure it’s relevant and useful to them.
1.1: What Do They WANT To Know?
Before you start writing your blog post, it's important to know who your target audience is. This will determine the tone, style, and topics of your post. For example, if you're writing for a business audience, you'll want to make sure that your post is professional and provides valuable information. On the other hand, if you're writing for a more casual audience, you can be more personal and creative in your approach.
Again, once you know who your target audience is, it's time to figure out what they want to know. This can be done by conducting research or simply asking yourself what questions they might have. For example, if you're writing a blog post about choosing the best WordPress theme, your target audience might want to know things like:
- What are the different types of WordPress themes?
- What are the benefits of each type of WordPress theme?
- How do I choose the right WordPress theme for my blog?
Answering these types of questions in your blog post will give them the information they're looking for and help turn them into loyal readers.
1.2: What Do They NEED To Get Solved?
Now that you have a solid understanding of your target audience, it’s time to start thinking about what they need to know. This is where you start getting into the nitty-gritty of creating content that will be valuable to your readers.
Your first step is to come up with a list of topics that would be of interest to your target readers. This can be anything from general information about your industry to specific tips and tricks that you’ve learned through your experiences. Once you have a list of potential topics, it’s time to start doing some research.
You can use a variety of sources for your research, including online articles, books, and even personal interviews. The important thing is that you take the time to find accurate and reliable information that will be useful to your readers. Once you have all the information you need, it’s time to start writing!
Remember to keep your target audience in mind as you write, and make sure that your content is engaging and easy to understand. If you can do this, you’ll be well on your way to creating a blog post that sells!
2. Write A Compelling Headline
Your headline is the most important part of your blog post because it is what will determine whether or not people will read your post. A good headline should be attention-grabbing and make the reader want to find out more. In this section, we will give you some tips on how to write a headline that sells.
2.1: Write Headlines That Are Clear and To The Point
One of the most important aspects of writing a blog post that sells is having a headline that is clear and to the point. Your headline should be reflective of the main theme in your post and should accurately describe what the reader can expect to find when they click through to read your content. A compelling headline will make potential readers want to learn more about what you have to say, so it is worth taking the time to craft a good one.
Here are some tips for writing clear headlines and to the point:
- Use active voice
- Be specific
- Use keywords and phrases
- Keep it short and sweet
- Hook your reader with an interesting statistic or question
2.2: Write Headlines That Pack A Punch
Your headline is the most important element of your blog post. It's what will draw readers in and convince them to stick around. A good headline will make or break your post, so it's worth taking the time to craft a great one.
Here are some tips to help you write headlines that pack a punch:
1. Keep it short and sweet.
A headline should be no more than 8-10 words long. Any longer than that and you run the risk of losing your reader's attention.
2. Focus on benefits.
Your headline should be focused on what your reader will get out of reading your post. What are the benefits of reading it? How will it improve their life? Keep these things in mind as you write your headline.
3. Use strong keywords.
Include some strong keywords in your headline to help improve its chances of being found in search engines. But be careful not to stuff your headline with too many keywords - that will only turn people off.
4. Make it unique.
There are millions of blog posts out there, so you need to make yours stand out from the rest. Write a headline that's different from anything else that's out there - something that will make people sit up and take notice.
2.3: Write SEO-friendly Headlines
Headlines are one of the most important elements of a blog post. A good headline will make your post stand out, getting it noticed by both search engines and social media users. An effective headline will also help to sell your post, compelling readers to click through and read your content.
When writing headlines, it's important to keep both search engine optimization (SEO) and social media in mind. A good headline will be keyword rich, making it more likely to be found by searchers looking for information on your topic. It will also be catchy and interesting, encouraging social media users to share your content with their followers.
Start by making a list of potential words and phrases that you may use in your headline before you begin writing it. Once you have this, try to combine it with other similar words to create a phrase that succinctly captures the essence of your blog post. Use an online headline generator tool like HubSpot's Blog Topic Generator if you're having problems coming up with a catchy phrase.
3. Write Engaging Content
No matter what you’re selling, whether it’s a product, service, or just yourself, you need to learn how to write a blog post that sells. The good news is, it’s not as difficult as you may think. With a little practice, you can create engaging content that will interest your readers and persuade them to buy what you’re selling.
3.1: Write Content That is Interesting and Informative
If you want to write blog posts that sell, you need to focus on two things: writing content that is interesting and informative, and writing content that is interesting and informative.
When it comes to writing content that is interesting and informative, there are a few things you can do to make sure your content is up to scratch. First of all, make sure you are writing about something truly interesting and informative. There is no point in writing about something if it is not going to be interesting or informative to your readers. Write about something that you are passionate about, and that you know your readers will be interested in.
Secondly, make sure your content is well-researched. If you are not an expert on the topic you are writing about, make sure you take the time to research it thoroughly before you start writing. The last thing you want is for your readers to get bored halfway through your post because they can tell you have not done your research.
Thirdly, make sure your content is well written. This may seem like an obvious one, but it is worth reiterating. Make sure your grammar and spelling are perfect, and that your sentences are clear and concise. Nobody wants to read a blog post that is full of errors, so make sure you proofread your work before you hit publish.
And finally, make sure your content is original. There is nothing worse than reading a blog post that has been plagiarized, or that has been copied from another source. Not only does it make the author look lazy, but it also makes the reader lose faith in the blog post itself. If you are going to use information from another source, make sure you give credit where it is due by linking back to the source.
By following these simple tips, you can be sure that your blog posts will be both interesting and informative, and that they will sell!
3.2: Write Content That is Easy To Read and Understand
When you’re writing blog posts, it’s important to remember that not everyone is going to be an expert in the subject matter. You might be an expert, but your readers might not be. That’s why it’s important to write content that is easy to read and understand. Here are a few tips for doing just that:
- Use short paragraphs. Long paragraphs can be overwhelming, especially on a screen. Keep your paragraphs short and concise.
- Use simple words and sentence structure. Avoid using jargon or technical terms that your readers might not understand.
- Explain things clearly. If you’re discussing a complex topic, make sure to explain it in a way that is easy to follow.
- Broken down into smaller steps.
- Use headlines and subheadings to organize your thoughts
- Use bullet points or numbered lists when possible. Lists are easier to scan and can help break up complex information.
By following these tips, you can write content that is easy to read and understand, making it more likely that your readers will stick with you until the end.
3.3: Write Content That is Keyword Rich
If you want your blog post to sell, you need to make sure it’s keyword rich. What this means is that you need to include relevant keywords throughout your post. So that they can be easily found by search engines as well as potential customers.
You should also include keywords in your title and in the tags that you use when promoting your post on social media. This will help potential customers to find your post more easily, and it will also help search engines to index your content more accurately.
When choosing keywords, try to think like a potential customer. What words would they use when searching for a product or service like yours? Make a list of these keywords and then sprinkle them throughout your content.
4.4: Create FAQs Including Latest Stats
If you think your content has a significant message gap that might arise in the audience's minds, making a set of FAQs can meet them. Use the latest information or statistics to make them informed about the product or service associated with the content.
H2: Add Visuals Content in The Blog Post
If you want to make your blog posts more sellable, then you need to add visuals. People are visual creatures and they are more likely to buy something if they can see it. Adding visuals to your blog posts will also make them more memorable and shareable.
4. Optimize Your Post for SEO
If you want people to find your blog post, you need to optimize it for SEO. This means including the right keywords, using hyperlinks, and making sure your post is easy to read. You should also make sure you have a catchy headline. Let's get into the details.
4.1: Use Keyword-rich Titles
Your blog post titles should be designed to sell. For your blog post to sell, it needs to be picked up by search engines and readers alike. Here are a few tips on how to optimize your blog post titles for better search engine ranking and increased click-through rates.
1) Use keyword-rich titles
For your blog post to be picked up by search engines, you need to use keywords throughout your title. But beware, too many keywords will turn off potential readers. Use keywords judiciously and focus on making your title readable first and foremost.
2) Keep it short and sweet
A catchy headline is more likely to be clicked on than a long-winded one. So keep your headlines short and sweet.
3) Use numbers
Lists are more likely to be clicked on than general headlines. So if you can structure your headline around a list, do it!
4) Be controversial
People love to read articles that ruffle feathers. If you can take a controversial stance on a popular topic, you’re likely to get more clicks. Just make sure you can back up your claims!
4.2: Use Keyword-rich Meta Descriptions
If you want people to click through to your blog post, you’ve got to give them a good reason. Your meta description is your opportunity to do just that.
Your meta description is the short paragraph of text that appears under your blog post title on the search engine results pages (SERPs). It should give potential readers a taste of what your post is about and persuade them to click through to read it.
To make sure your meta descriptions are as effective as possible, follow these tips:
- Keep it short and sweet. Aim for a length of 155 characters or less.
- Include your target keyword or phrase. This will help your post rank higher in the SERPs.
- Write in an active voice. This will make your descriptions more persuasive.
- Avoid making promises you can’t keep. Don’t oversell your post with promises of life-changing advice if it doesn’t deliver.
4.3: Use keyword-rich Headings and Subheadings
If you want to write a blog post that sells, you need to optimize it for SEO. And one of the best ways to do that is to use keyword-rich headings and subheadings.
Think about it: when you’re scanning an article online, what do you look for? Headlines, right? That’s because headlines are designed to grab our attention and give us a quick overview of what the article is about.
The same principle applies to blog posts. If you want people to read (and share) your blog post, you need to give them a quick overview of what it’s about. And the best way to do that is to use keyword-rich headings and subheadings.
Here’s a quick guide on how to do it:
1. Identify the main keyword or phrase for your blog post. For example, let’s say you’re writing a post about how to start a blog. Your main keyword could be “blogging for beginners” or “how to start a blog”.
2. Once you’ve identified your main keyword, use it in the headline of your blog post. For our example, we could use “How to Start a Blog in 7 Easy Steps” or “Blogging for Beginners: How to Start a Blog in 7 Easy Steps”.
3. Now that you’ve used your main keyword in the headline, it’s time to sprinkle it throughout the body of your article using subheadings. For our example, we could use subheadings like “Choose a blogging platform”, “Pick a domain name and web hosting provider”, and “Design your blog”.
4. As you write each subheading, keep in mind that people will be scanning your article looking for information that is relevant to their needs. So make sure each subheading is clear and concise and provides value to the reader.
5. " And don't forget to include your main keyword or phrase in the first sentence of each paragraph!" As a general rule of thumb, you should try to include your main keyword or phrase in the first sentence of each paragraph. This helps Google understand the content of your article better and can help improve your SEO ranking
4.4: Include Fresh Images
Make sure to add images to your blog posts! People are visual creatures, and pictures can help break up big blocks of text, making your post more visually appealing and easier to read. But don’t just add any old images–choose ones that are relevant to your topic and that help illustrate your point. And make sure to properly credit any photos you use.
You can also add other visual elements like infographics, charts, and videos. These can help make complex topics more understandable or provide readers with a richer experience. If you use someone else’s infographic, video, or chart, make sure to give them credit!
4.5: Use Infographics
Infographics are a great way to add visual interest to your blog posts, and they can also be used to effectively communicate information or data. When used correctly, infographics can help to break up text and make your posts more engaging. In this post, we’ll take a look at how to create infographics that sell, and give you some tips on using them effectively.
To create infographics that sell, you need to make sure that they are:
- Visually appealing: use colors, shapes, and images that will capture the attention
- Informative: use data or information that is relevant and interesting to your audience
- Well-designed: use a clean and professional design that is easy to follow
Once you have created your infographic, you need to promote it effectively. Here are some tips:
- Share it on social media: this is a great way to get exposure for your infographic
- Embed it in your blog post: this allows readers to view the infographic without leaving your site
- Include a call-to-action: make sure you include a call-to-action so that readers know what you want them to do with the information in your infographic
4.6: Add Videos to The Blog
Adding videos to your blog posts can be a great way to engage your readers and add another dimension to your content. Videos can be used to introduce yourself or your topic, showcase a product or service, or simply add some visual interest to your post.
If you're not sure how to get started, there are a few things you'll need to do before you can start adding videos to your blog posts:
1. Choose the right video hosting platform. There are several different options available, so take some time to research the best option for you and your blog.
2. Create engaging video content. This might mean creating short, informative videos about topics related to your blog post, or it could mean creating more visually-appealing videos that will grab your readers' attention.
3. Add the video to your blog post. Once you've created your video and chosen a platform to host it on, you'll need to add the video embed code to your blog post. This process will vary depending on which platform you're using, but most platforms will have instructions on how to do this.
4. Promote your video content. Just like with any other type of content, you'll need to promote your videos if you want people to see them. Share them on social media, include them in email newsletters, and make sure they're easy for people to find on your blog site.
5. Promote Your Blog Post
If you want to write a blog post that sells, you need to start by promoting your post. You can do this by sharing your post on social media, sending an email to your list, or running ads. But, before you start promoting your post, you need to make sure it's a great post that people will want to read. In this post, we'll share some tips on how to write a blog post that sells.
5.1: Share Your Post On Social Media
Share your post on your social media accounts and in any relevant Facebook groups or LinkedIn groups. If you have a strong social media following, this can help give your post a boost and get more eyes on it.
When sharing on social media, make sure to write an engaging description and include a call-to-action so that people know what they should do after reading your post (e.g., visit your website, sign up for your email list, etc.). You can also use paid advertising on social media to promote your blog post to a wider audience.
5.2: Email Your Post to Your List
Emailing your post to your list is a great way to get the word out and sell more. But, there are a few things you need to keep in mind if you want to make sure your email converts.
First, make sure you have a good subject line that will stand out in someone's inbox. You want something clear and concise but also provide enough information that the reader knows what they are going to get by clicking through.
Next, keep your email short and sweet. You don't need to go into a ton of detail about your post - just provide a brief overview and then include a link for people to read more.
Lastly, make sure you include a strong call to action at the end of your email. Tell people exactly what you want them to do, whether it's visiting your blog, sharing the post with their friends, or leaving a comment. The more specific you are, the better chance you have of getting people to take action.
5.3: Guest Post on Other Blogs
A while back, Pip Jamieson, founder of The Dots, gave a talk on how to write a blog post that sells. And one of the tips she gave was to guest post on other blogs.
Now, you might be thinking, "Why would I want to do that? Isn't that just giving away my content for free?" But here's the thing: when you guest post on other blogs, you're getting your name and your blog's name out there in front of a whole new audience. And if you do it right, you can even include a link back to your blog or website in your guest post.
So how do you go about guest posting on other blogs? First, find blogs that are in your same niche or industry. Then reach out to the blog's owner or editor and pitch them an article idea. If they like your idea, they'll likely give you the green light to write a guest post for their blog.
Once you've been given the go-ahead, it's time to start writing! Keep in mind that your goal is not only to get people to read your guest post but also to get them to click through to your blog or website. So make sure your article is high quality and informative, and be sure to include a call-to-action at the end that tells readers where they can find more of your content.
Writing a blog post that sells is a most essential but innovative part of the blogging journey to be created in a blog post. It needs time and in-depth research on the topic to pitch a blog post accordingly.
An audience size includes beginners to expert readers who consume content and take action differently. Also, it depends on demography, location, culture, and so on that impact sales and what content strategically presents.
So, let you make sure your content meets the WANT and the NEED of most of the readers. Do you care about this topic in your blog post? How much were you able to lift a strategic conversion appeal into your blog post that finally sells?
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